Competitor Research (SEO)
I conducted a detailed SEO audit on competitor Pixie Mood using Rank Math’s Analyzer tool. The findings provided actionable insights — such as optimizing header usage, fixing missing ALT text, and ensuring correct metadata setup. These insights shaped my SEO strategy for Vayla Creations.
SEO best practice checks confirming correct title length, responsive design, and canonical tag use.
KeyWord Research Using Google Keyword Planner
| Keyword Source | Keyword | Monthly Searches | CPC |
| Google Keyword Planner | vegan handbags Singapore | 50–100 | – |
| Google Keyword Planner | eco friendly work bags | 10–50 | – |
| Google Keyword Planner | personalized vegan leather bags | 10–50 | – |
| Google Keyword Planner | cruelty free handbags | 10 | – |
| Google Keyword Planner | plant based bags | 10 | – |
| Google Keyword Planner | vegan leather tote | 20–50 | – |
| Competition Index | Relevance (Low = 1, Medium =2, High = 3) | Trend | Keyword Intent | Priority (100-e)*f |
| High | 3 | Stable | Transactional | 70 |
| Medium | 2 | Low | Commercial | 60 |
| High | 3 | Stable | Informational/Commercial | 55 |
| Low | 2 | Low | Informational | 50 |
| Medium | 3 | Stable | Commercial | 63 |
The priority score was calculated using a custom formula (100 – competition index) × relevance score, aligning strategic focus on keywords that balance low competition and high relevance.
Reasons for Choice of Keywords
| Keyword | Role | Justification |
| vegan handbags Singapore | Primary Keyword | Chosen for its high relevance (3), stable trend, and relatively higher search volume (50–100). Indicates strong transactional intent and geo-targeted relevance. |
| personalized vegan leather bags | Supporting Keyword | Supports the primary keyword with high relevance (3) and complements the transactional intent. Stable trend and moderate priority (65). |
| eco friendly work bags | Supporting Keyword | Offers variation in user intent with commercial focus, moderate relevance (2), and connects with sustainability themes related to vegan products. Targets a different searcher mindset Avoids overlap with the primary keyword Keyword redundancy: “Vegan tote bag” is semantically close to “vegan handbags Singapore” (your primary), Hence “eco-friendly work bags” chosen instead of Vegan tote bags”. |
The keywords offer variety:
- One targets a location-based transactional search,
- One emphasizes customization and ethical fashion,
- One leans into eco-conscious workplace utility.
On Page SEO
Off-Page SEO
Website Architecture
