Hi, I’m Yen Li – a digital marketing consultant dedicated to making marketing simple, strategic, and human-centred.

With a multidisciplinary background in sales, marketing, and social work, I bring a unique blend of clarity, empathy, and actionable strategy to every project. I specialise in helping brands and professionals cut through the noise, building a strong digital presence without the overwhelm. My approach combines creative storytelling with systematic implementation to drive measurable results.

✨ My Spark and Logo Story

My logo features a spark icon, representing the clarity, light, and strategic direction I bring to the world of digital marketing – like a lighthouse guiding brands forward. The coral and teal colours reflect my values: warmth, creativity, and trustworthiness, balanced with calm, strategic thinking.

I believe digital marketing doesn’t have to be complex. With the right spark and structured strategy, it can illuminate your brand’s path, connect deeply with your audience, and grow your business with purpose and confidence.

What I Bring to the Table

Strategic Clarity: Developing clear digital marketing strategies that align with brand goals and resonate with target audiences.

Content & Campaign Expertise: Creating and executing content and campaigns that engage customers and drive growth.

Data-Driven Implementation: Using analytics and insights to optimise performance and achieve meaningful outcomes efficiently.

Why Vayla Creations Stands Out

Vayla Creations is a conceptual brand project developed during my digital marketing certification to showcase my ability to build an integrated digital marketing strategy from the ground up. Designed as a plant-based, eco-friendly bag brand, Vayla combines style, sustainability, and personalization to meet the needs of modern, conscious consumers.

The project demonstrates my capability to:

✔️ Build a brand identity with clear positioning and storytelling
✔️ Develop a full-funnel content and social media strategy
✔️ Design an effective landing page for conversions
✔️ Create promotional email campaigns with brand-aligned messaging
✔️ Plan targeted Google Ads campaigns based on keyword research
✔️ Produce engaging brand videos to build awareness and connection.

Explore My Work: Vayla Creations

This portfolio showcases my journey of building Vayla Creations, integrating strategy, creativity, and data insights to drive brand clarity and digital growth.

🔗 Brand Video
Produced and edited a brand introduction video highlighting Vayla’s product benefits, brand story, and positioning.
▶️ Watch here

🔗 Landing Page Design
Created an effective landing page showcasing Vayla’s brand story, product features, and CTAs for conversions.

🔗 Email Campaign
Developed a promotional email campaign to engage subscribers with offers and brand storytelling.

Life Beyond the Screen

Outside of digital marketing, I serve in the Special Needs Ministry at my church and co-care for my elderly mother alongside my brother. These roles shape my approach to work with responsibility and purpose. In my quiet moments, I enjoy working out and cooking – usually out of necessity, but often with joy.