Customer Journey Mapping

Awareness

Project Title: Vayla Creations Awareness Campaign

Objective:  To raise brand awareness for Vayla Creations by educating the audience on sustainable materials, versatility, and personalisation features of the bags, driving engagement and promoting the brand’s eco-conscious identity.

My Role:

• Visual Curation & Design: Created visual layouts using Canva, including a slideshow video with background music to increase emotional engagement.
• Content Strategist: Planned campaign messaging, wrote copy, and aligned tone with brand values across platforms.
• Media Selection: Chose lifestyle visuals (e.g., sustainable plant-based leather handbag shown with apples and mushrooms) to reflect real-life usage and brand storytelling.
• Social Media Manager: Scheduled and optimised the content across channels to maximise reach and audience interaction.

This visual was also featured in the Awareness Stage video to highlight Vayla bags’ lifestyle versatility. Watch the full video in the Video Section.

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 Project Title: Teaser Ad Campaign for Vayla Creations ‘ New Launch

Objective: To build brand awareness and anticipation for the upcoming launch of personalised, plant-based bags.

My Role: Designed teaser visuals and planned the awareness campaign concept to engage the target audience pre-launch. (Posting scheduled for upcoming campaign rollout.)

 

Objective: To drive audience interest by highlighting the versatility, personalisation, or benefits of the bags.

My Role:

• Developed copy to communicate product features
• Designed visuals for carousel or static posts
• Crafted messaging that positioned the bags as practical, stylish, and eco-conscious

My role: Developed copywriting and design to engage the audience by showcasing product options and encouraging interaction to drive interest.

Conversion

Project Title: Vayla Creations – Sustainable Fashion Sale Promotion

Objective: To drive direct purchases and conversions through a limited-time promotional post. This visual focuses on a compelling discount offer (20% off) with a strong call-to-action (Shop Now) and a custom discount code to reduce friction at checkout. The objective is to convert warm audiences who have already engaged with the brand into paying customers.

My Role: I designed the promotional graphic using Canva, integrating brand colours, logo, and product imagery. I wrote all call-to-action copy and feature highlights to maintain brand tone while prioritising clarity and urgency. This asset was created specifically for use in Conversion stage campaigns, such as paid ads, email banners, and website pop-ups.

Retention

Project Title: Vayla Creations Retention Campaign – Thank You E-card

Objective: To nurture existing customers and encourage repeat purchases by offering exclusive perks, referral rewards, and personalised follow-ups to build loyalty.

My Role: Designed the thank-you e-card visual layout

Crafted copywriting for customer appreciation and discount messaging

Integrated branding elements and social media icons for continued engagement

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Project Title: Vayla Creations – Email Campaign for Customer Retention

Objective: To retain and re-engage existing Vayla customers by delivering a value-rich email campaign. The campaign focuses on informing past buyers of new product launches, highlighting key product USPs, and offering exclusive perks (e.g., 15% return discount, referral rewards) to drive repeat purchases and foster long-term brand loyalty.

My Role: I designed and wrote this retention-focused email campaign using Mailchimp. My tasks included:

• Writing email copy tailored for returning customers
• Designing layout structure and product highlight sections
• Selecting and editing images to reflect the Vayla brand
• Integrating clear CTAs for product discovery and exclusive perks

Video Creation

Project Title: Vayla Creations – Brand Story Video

Objective: To introduce Vayla Creations by sharing the founder’s emotional inspiration, values, and purpose behind starting a sustainable bag brand.

My Role: I developed the content narrative and visual concept for the brand story video to build emotional connection and trust at the awareness stage.

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Project Title: Vayla Creations – Brand UVP Awareness Slideshow

Objective: To introduce the unique selling points (USPs) of Vayla Creations through a visually engaging slideshow video. The goal is to raise awareness about our sustainable materials, lightweight design, ethical production, and custom monogramming in a format that is clear, modern, and emotionally resonant.

My Role: I created a multi-slide awareness video that communicates Vayla’s key product features and brand promises. This included designing the layout and visuals in Canva, writing concise brand-aligned messaging for each slide, and producing the final video format with music for use on social platforms and portfolio display.