Social Media Marketing

Awareness Campaign

Facebook carousel post showcasing Vayla Creations’ crafted plant-based bags with messaging on sustainability, craftsmanship, and style.
Facebook carousel highlighting Vayla’s crafted plant-based bags and sustainable fashion message — designed to build brand awareness and emotional connection.

Consideration Campaign

This Facebook engagement post invited followers to choose between two Vayla bag styles — Tote Work Style or Structured Minimal Chic — designed to encourage interaction and help potential customers consider which Vayla bag fits their lifestyle best.

Conversion Campaign

This Facebook sales post promoted a limited-time 20% discount for new customers — designed to drive immediate conversions while reinforcing Vayla’s brand promise of sustainable fashion with style. The clear call-to-action encouraged purchase through an exclusive discount code.

Retention Campaign

This customer appreciation Facebook post expressed gratitude for customer support while promoting retention through a loyalty discount and referral offer. The message reinforced community engagement and encouraged repeat purchases by rewarding loyal customers and advocates.